Over the past 25 years, I’ve been a prospective college student, a student, a young alum, a not-so-young alum, a donor, the daughter-in-law of a university faculty member, and the wife of a college staff member. My professional life has also revolved primarily around higher education, including enrollment marketing, for the past seven years or […]
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling allows. More and more universities are offering the very same courses at a distance, with […]
…isn’t taking data from research reports and discovery sessions to come up with creative ideas for a campaign or a tagline. Honestly, that stuff is quite easy. The hardest part is letting go – of forgetting all the old notions, perceptions and sometimes predictable ways a client has communicated in the past; and replace it […]
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We […]
With a very small project, there’s every likelihood that you can gather a couple of brief proposals, make a quick decision, hit the ground running, and finish up by the end of the month. Voila! You have a new landing page for your website. Or a new set of images for your slideshow. Or the […]
I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out to those millions of people who have been less fortunate. Like the rest of the […]
I joined Elliance about a year ago with just a layman’s knowledge of SEO. The Elliance search team gave me a wonderful primer during my first week, and I’ve continued to enjoy my own learning process through the work we’re doing on behalf of our clients and in support of our own objectives. There have […]
For those tracking the tectonic shift among major college football affiliations, last week’s announcement that Notre Dame University would leave the Big East and join (reluctantly?) the Atlantic Coast Conference amounted to the last big rock falling. What’s any of it have to do with higher ed marketing? While it’s easy to dismiss these front […]
In my role as director of new business development at Elliance, I receive phone calls every week from people who are looking for help from a digital marketing agency. Sometimes they have an RFI or an RFP to discuss. In other cases, it’s purely a call for help. It’s rare that I chat with a […]
When it comes to connecting with potential customers and other key audiences, your website is perhaps the most important tool you have. But no matter how brilliantly designed and well written your website is, it won’t last forever. It needs to be refreshed or redesigned to keep up with changes in design and technology trends. […]