It’s time for colleges and universities to engage in higher education SEO to reclaim their rightful claims to keywords from lead aggregators, content farms, ranking agencies and others.
Category: Higher Education Marketing
To be successful in the ever-changing higher education marketing space, ensure top rankings in search results, mobilize your brand, and leverage the power of video.
Today marks my son’s graduation from eighth grade — which gives me roughly two more years of immunity before the tools of higher ed marketing get turned in our direction. At 14, everything seems possible and parents mostly refrain from worrying aloud about career direction or ambition. My son and his classmates still carry themselves […]
Suddenly it’s very quiet. How would you react if 25% of your active customer base got up and left on the same day? Would you become concerned? Perhaps, if you’re a business owner. But not if you’re a college enrollment manager, right? Because it’s commonplace. It’s commencement, and students are leaving in droves right now across […]
A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague Kate Tomlinson wrote about a photo shoot we recently completed for a client and what […]
Anyone involved in higher education marketing and branding could learn something from the annual ritual known officially as the NFL Annual Player Selection Meeting, or more commonly, the Draft. In the early days of the league, the Draft played out in quiet seclusion, owners and general managers holed up in a New York hotel, ordering […]
As the director of new business development for Elliance, I spend a lot of time thinking about the strengths and services that we can provide for our clients. I’m very energized by the Elliance team, and I love bouncing ideas around with them and hearing their thoughts about what’s coming next in the digital world. […]
Brand managers, take note. Researchers are finding out that insecticides introduced in the 1990’s are causing the decline of bee colonies two decades later. Similarly, the impact of poor branding may not be felt for a decade or two, but ultimately it will catch up. I see several colleges, companies and non-profits doing a reckless […]
We recently pinned home pages from 50 of the country’s top liberal arts college on a large work wall. Our motive? Learn something about story, content strategy and voice — favorite topics among Elliance creatives. Here is a confession — there’s nothing I avoid more than turning the art of writing on itself. Yes, I […]
I attended a higher education branding session at the AMA/Higher Education conference a few years back led by Purdue University’s chief marketing officer, Teri Thompson and Elizabeth Scarborough, CEO/Partner at the well-known quantitative research firm Simpson/Scarborough. Toward the end of the productive hour that covered Purdue’s extensive investment in market research, staff re-structuring and process […]