The Elliance team recently partnered with Manchester Business School’s Miami Center to market its unique global MBA program. Manchester Business School is a prestigious brand in the world of business education. Working with this global client has helped us appreciate some of the changing trends in the higher education world, including the enormous increase in […]
What programs should one focus their enrollment marketing efforts on? The answer lies in the four P’s.
If it’s not already, it should be! When strategically managed, PPC can be a lead-generating machine for qualified prospects. Here’s why: Target by location: Target a specific state, city, or radius around your campus in which to run your ads. If you know most of your prospects come from five states, then you run ads […]
One of the tensions we hold at Elliance has to do with the pros and cons of specialization. While most of our work focuses on higher education marketing — where we have deep experience — we also meet a wider set of client challenges in manufacturing, banking, non profits and other worlds far from campus. […]
Every day I visit the websites of potential clients who are looking for help with enrollment problems. We all know that the website is your best recruiting tool. It’s an essential part of your institution’s enrollment strategy, for attracting and the recruiting of prospective students. In almost every case, I’m amazed to find problems that […]
Amy mentioned in her last post the strength of Pinterest as a marketing channel. Pinterest is now the third-largest social network behind only Facebook and Twitter. For marketers, Pinterest is one more channel in the marketing toolkit that we need to think (and worry) about. In the realm of the higher education marketing industry, Pinterest […]
To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of admitted students who actually decide to enroll. This is a big deal in enrollment marketing […]
After a three-month test period with select members, Pinterest announced Monday that it will begin rolling out a new site design to the rest of its 48 million+ users. The design changes are relatively subtle. In the newsfeed, amount of space bordering pins has been reduced to allow for larger images and a cleaner layout. […]
Higher education clients often ask us for guidance on content management system (CMS). They are wondering if they should work with a web development company that offers a proprietary CMS system, a commercial CMS system, or an open-source CMS system. In this blog post, I’ll define the three types of systems: Open Source CMS Systems […]
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling allows. More and more universities are offering the very same courses at a distance, with […]