At last count, more than 1,100 colleges have gone test optional. This translates to fewer names that ACT can sell to colleges for marketing. Included below are 11 proven enrollment marketing strategies for growing enrollment in your your college if you can’t rely on buying names of prospective students.
Top performing higher education marketing agencies help their clients deploy the following best practices:
In 2020, higher education marketers are battling to win an outsized share of a shrinking pool of domestic and international students. Future students are expected to be more racially and ethnically diverse than ever before. Increased marketing funding by for-profit colleges and some large public universities has unleashed a marketing arms race. Workforce preparation for […]
In 2020, higher education marketers are battling to win an outsized share of a shrinking pool of domestic and international students. Here are the 20 innovative trends that are underpinning higher education marketing. OUTLOOK & CULTURE 1. Celebrating Heroes Colleges and universities are realizing that students, alumni and faculty — not the institution — are […]
Occasionally we are asked to make a recommendation to build the higher education website in Drupal or WordPress. Here is our take on this pivotal question
As a newly selected college president, you may view your pending move in traditional terms — relocating to a new city, occupying a new office or executive residence and joining a new campus culture. You’re also inheriting a .edu web address that can help accelerate or impede your best laid presidential plans. Here’s a field […]
Making a business case for investing in a comprehensive website redesign to ROI-minded, quant-driven cabinet members is vastly different than making a case to marketing leaders who intuitively understand the value of a great website. For quantitatively inclined cabinet members, here are five ROI metrics that we have used to justify the investment in a […]
The responsibilities of an academic Dean rival those of a big city mayor. They set strategic direction, gather allies, hunt revenue, champion ideas and ideals, administer day-to-day operations and accrue power. How can Deans best flourish in their current role and prepare for their next incarnation — as college provosts and president? 1. Balance Perspectives […]
Experience tells us that great beginnings matter for these reasons: clear purpose calms winds of change seeing (“our future”) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major business school require a steady hand. Below, we’ve put together […]
Elliance, as a marketing and strategy agency, views the US News business school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, business school Deans should neither feel paralyzed by the rankings nor surrender their agency over to […]