Marketers enjoy web analytics, because we like to count things. Naturally we love Google Analytics, because it lets us count our total website visitors, total time spent on our pages, top converting pages, referral sources, top cities, browsers, and more. Counting has never been easier (or more fun). One thing marketers don’t like is guesswork. […]
Data is cheap. Just log into Google Analytics and see for yourself. Awaiting you are mountains of free data points about your website’s visitors, sessions, referrals and keywords, organized neatly into tables and sortable by hour back into the dark recesses of web history. Mountains of data. All at your fingertips. All free. But you […]
In today’s revolutionary new marketing landscape, consumers have become more confident, capable and impatient. They know what they want, based on the fabulous wealth of data in search, and the trusted reviews of their peers in social networks. Even while traditional marketing continues to over-saturate every aspect of their lives, consumers are increasingly enlightened to […]