High-performing higher ed websites are built with a perfect harmony of code, content and design. As the digital soul of an university, a website is a strategic asset that grows enrollment, endowment and reputation. Our agency has worked with colleges navigating these waters, and we’ve developed a framework for aligning design, code, content, and strategy […]
Search is no longer about just finding answers. It’s about understanding intent, anticipating context, and delivering relevant responses. Over the past three decades, algorithms have evolved from keyword counters to predictive engines and from token-based syntactic engines to meaning-based semantic engines. As search evolved from traditional search (SEO) to voice search (VO) to AI-optimized discovery […]
If you’ve ever switched from one higher ed CMS to another, you know that the hardest part isn’t just learning new buttons; it’s learning a new language. What one platform calls a “block,” another calls a “widget.” A “page” in one system might be a “node” or a “content type” in another. Whether you’re migrating […]
In the pre-digital world, marketing was the the art of conveying big ideas with small words, moving hearts and winning minds. In our digital world, marketing is both the art of persuading people and influencing bots so brands can show up on Google page one and become visible on AI engines like ChatGPT, Perplexity and Gemini […]