From the Archives: September 2025

How Sitemap Chaos Leads to Challenges in UX, SEO and Analytics

Recently, we were tasked with creating a sitemap of a fairly large website with hundreds of sub-domains and several thousand pages for a public institution. The majority of the sub-domains on the site were related to individual departments, academic programs, research centers, faculty profiles, blogs, news and events.  The Website Challenges I DiscoveredWhile trying to […]

College Website Design Agency for Trade Colleges and Schools

Every trade college tells a story of transformation: a student walks in uncertain, and walks out with a skill, a trade, a future. A website should capture that story with clarity and simplicity. For us, it’s not about decoration; it’s about creating a place where the values of craft, grit, and opportunity are made visible […]

About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.