Making a business case for investing in a comprehensive marketing campaign to skeptical, ROI-minded, quant-driven, C-level marketers in manufacturing and industrial companies goes far beyond making an intuitive case. For quantitatively inclined senior team members, here are five key ROI metrics that we have used to justify their investment in manufacturing marketing: 1. Increased Brand […]
With strained budgets, weakened endowments and the anticipated demographic cliff the college bound undergraduates are beginning to shrink. Colleges are developing strategies for winning an outsized share of a shrinking undergraduate market. Our higher education marketing and enrollment clients have started asking us to prepare a playbook for successfully recruiting and growing undergraduate student enrollment. […]