Aha! :: Elliance Blog

How to Market a Nursing Program or School: Strategies, Tactics, Best Practices and Examples
How to Market Nursing Programs and Schools: Best Practices, Strategies and Examples

The best strategy for increasing enrollment in a nursing program is to use outcomes-based storytelling that emphasizes career outcomes and real-world impact of the program. Using our investigative and strategic mindsets, Elliance has grown enrollment and enhanced reputation for more than six nursing programs, and more than ten medical schools and health-related programs. Let’s begin […]

How to market STEM and Technology Colleges and Universities: strategies tactics and best practices
How to Market STEM and Technology Colleges and Universities: Strategies, Tactics and Best Practices

There is an art and a science to marketing of STEM and Technology colleges. Our 30 years of marketing of STEM and Technology universities has taught us 13 best practices and 52 strategies and tactics. Let’s review them. 52 Strategies and Tactics Strategy To realize prosperity, a college must play to win more of right-fit […]

person working on laptop with web hosting hologram indicating AI services
How AI is Impacting Web Services Management, Hosting & Security

Like most other industries, AI is transforming web services management, hosting and security. From predictive scaling to enhanced security, AI technologies are revolutionizing how web services are managed, maintained, and optimized.

How to market liberal arts colleges and programs strategies tactics and best practices
How to Market Liberal Arts Colleges: Strategies, Tactics and Best Practices

There is an art and a science to marketing of liberal arts colleges and universities. Let’s review some strategies and tactics first. Strategies and Tactics Strategy Understand your situation. Perform SWOT and benchmark peers. Pick the right strategy lever. Where will you play and how will you win. Address demographic and psychographic segments. Meet and […]

How to Grow Enrollment for Humanities Programs Strategies Tactics Best Practices
How to Grow Enrollment for Humanities Programs: Strategies, Tactics and Best Practices

Humanities education is under siege. This is perhaps one of the grand challenges of the twenty first century. In our view, this is more a challenge of marketing imagination and faculty involvement, and less a challenge of enrollment. Ironically, the perceived interest in humanities amongst students and families appears to be dwindling, while demand for […]

Manufacturing Inbound Marketing for Industrial Companies
Manufacturing Inbound Marketing for Industrial Companies: Strategies, Tactics and Best Practices

Inbound marketing is the process of creating valuable content, attracting potential customers online, engaging prospects, and nurturing customer relationships through the buyer’s journey. Prospect relationships are proactively managed with CRM systems and marketing automation software. An advanced manufacturing client asked us to share our inbound marketing thinking with their team. This is what we shared with […]

Higher Education Microsites for Colleges and Universities
Higher Education Microsites: Benefits, Uses and Best Practices

Microsites offer colleges, universities and higher education institutions a powerful tool for addressing specific needs with focused, flexible, and engaging online experience. By distilling arguments, they enhance communication, improve user engagement, and support targeted marketing and outreach efforts, making them an essential component of modern higher education strategies. They usually reside on a separate sub-domain […]

Grad Photoshoot
Higher Education Visual Content Marketing Strategy Fuel: Graduate Programs Photoshoots

As a data-driven computer scientist, I only became a believer in the power of great photos over a lifetime of experiences. I witnessed photoshoots change the destiny of graduate programs. I watched photoshoots liberate enrollment growth for graduate programs that despite being ranked on Google position one, were merely limping along. I witnessed unlocking of […]

Drupal vs Hannon Hill Cascade CMS
Drupal vs. Cascade CMS: A Perspective From an Agency That Loves Both

Drupal and Cascade are both content management systems (CMS) that power higher education, government and institutional websites. As an agency we have been using both platforms for more than a decade and have built dozens of websites with each CMS. This is a quick primer on when to choose one over the other. But first […]

Higher Education Marketing Plan Development Agency Best Practices
Higher Education Marketing Plan Development Agency Best Practices

There is substantial upheaval in higher education. Colleges and universities are navigating a complex landscape characterized by demographic shifts, technological advancements, economic pressures, evolving student expectations and even outright questioning the value of college education. An institutional marketing plan is crucial for colleges to navigate these complexities. It helps them attract and retain students, enhance […]