Aha! :: Elliance Blog

Why Brands Refresh Identity 7 Case Studies
Why Brands Refresh Their Identity – 7 Case Studies

Brands refresh their identity to keep pace with an ever-changing world while holding onto the essence that made them resonate in the first place. Practically, it’s a renewal rooted in strategy—responding to emerging markets and shifting customer needs, technological advances, and competitive landscapes. Here are seven stories of brands which chose to refresh their identity: […]

Paid Advertising Audit Agency for Colleges, Universities and Higher Education Institutions
Paid Advertising Audit Agency for Colleges, Universities and Higher Education Institutions

As a leading Paid Advertising Agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how Paid Advertising audit can serve their interests. Paid Google Audit Detailed analysis of Paid Google Advertising strategy and tactics including: account structure […]

Elliance
Difference Between Working in Higher Ed and Corporations

Because I have worked in both industry and higher education, and because Elliance serves both corporations and higher ed institutions, we are able to compare and contrast working in these two vastly different cultures, Here are some observations of similarities and differences between the two that I’ve observed: MissionCorporations are motivated by profit and growth. […]

How to Increase and Grow Enrollment in a Nursing Program or School
How to Increase and Grow Enrollment in a Nursing Program or School

Covid and aging population have transformed the world of nursing. A large number of nurses have left the profession due to burnout. Senior nurses are retiring at an accelerated pace.  Nurses are agitating for an increased pay as employers and legislators are joining hands in pushing back. In response, nurses are trading staff positions with […]

How to Market a Nursing Program or School: Strategies, Tactics, Best Practices and Examples
How to Market Nursing Programs and Schools: Best Practices, Strategies and Examples

The best strategy for increasing enrollment in a nursing program is to use outcomes-based storytelling that emphasizes career outcomes and real-world impact of the program. Using our investigative and strategic mindsets, Elliance has grown enrollment and enhanced reputation for more than six nursing programs, and more than ten medical schools and health-related programs. Let’s begin […]

How to market STEM and Technology Colleges and Universities: strategies tactics and best practices
How to Market STEM and Technology Colleges and Universities: Strategies, Tactics and Best Practices

There is an art and a science to marketing of STEM and Technology colleges. Our 30 years of marketing of STEM and Technology universities has taught us 13 best practices and 52 strategies and tactics. Let’s review them. 52 Strategies and Tactics Strategy To realize prosperity, a college must play to win more of right-fit […]

person working on laptop with web hosting hologram indicating AI services
How AI is Impacting Web Services Management, Hosting & Security

Like most other industries, AI is transforming web services management, hosting and security. From predictive scaling to enhanced security, AI technologies are revolutionizing how web services are managed, maintained, and optimized.

How to market liberal arts colleges and programs strategies tactics and best practices
How to Market Liberal Arts Colleges: Strategies, Tactics and Best Practices

There is an art and a science to marketing of liberal arts colleges and universities. Let’s review some strategies and tactics first. Strategies and Tactics Strategy Understand your situation. Perform SWOT and benchmark peers. Pick the right strategy lever. Where will you play and how will you win. Address demographic and psychographic segments. Meet and […]

How to Grow Enrollment for Humanities Programs Strategies Tactics Best Practices
How to Grow Enrollment for Humanities Programs: Strategies, Tactics and Best Practices

Humanities education is under siege. This is perhaps one of the grand challenges of the twenty first century. In our view, this is more a challenge of marketing imagination and faculty involvement, and less a challenge of enrollment. Ironically, the perceived interest in humanities amongst students and families appears to be dwindling, while demand for […]

Manufacturing Inbound Marketing for Industrial Companies
Manufacturing Inbound Marketing for Industrial Companies: Strategies, Tactics and Best Practices

Inbound marketing is the process of creating valuable content, attracting potential customers online, engaging prospects, and nurturing customer relationships through the buyer’s journey. Prospect relationships are proactively managed with CRM systems and marketing automation software. An advanced manufacturing client asked us to share our inbound marketing thinking with their team. This is what we shared with […]