Instagram
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Twitter
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Most of us use our personal social media channels like Facebook, Instagram and Twitter for just that reason – simply being social. It’s an effortless way to catch up with old friends and for keeping tabs on family – you know, the “My goodness, look at how your kids have grown” moments. At one time or another many of us have also used social media channels for posting videos of our accomplishments, our kids, vacations and yes, the awesome water skiing squirrel. Even social media assets in the marketing and business realms serve social purposes with the goals of gaining business and notoriety within our manufacturing, higher education, financial banking or other fields of commerce. Most social media channels are online billboards for boosted digital ads in which a company’s message is displayed to targeted audiences. In many firms, social media is the supporting cast to marketing websites or blogs and if you have an energetic and focused social media … Continue reading
Posted in: Facebook, Social Media, Twitter
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So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. This information is general knowledge and commonplace among social media marketers and Twitter jockeys everywhere and is not part of some secret social media cabal or in this case… flock. So go ahead and take full advantage of these tips and information to make your manufacturing marketing or higher education social media campaigns fly higher this year. Definitions Impressions: Number of times users saw the Tweet on Twitter. Engagements: Total number of times a user interacted with a Tweet. For example clicks anywhere on the Tweet which include: – retweets – replies – follows – likes – hashtags – embedded media – profile and more Engagement rate: Number of engagements divided by impressions. Followers: People who have chosen to follow your Twitter account and … Continue reading
Posted in: Social Media, Twitter, Twitter Best Practices
Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.” It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance. But, when a storm by the same name rolled through the Gulf of Mexico last weekend, my perspective changed. I’m from Pittsburgh. And, when I moved to Florida in 2008, the humidity and gigantic bugs were the only bad parts, really, besides missing my friends and family. Weathering my first serious tropical storm, though, made the bugs seem (almost) tolerable. The Bay area, where I live, was hit particularly hard by Tropical Storm Debby. St. Petersburg, Tampa, and Clearwater endured between 10 and 16 inches of rain over a two-day period. There was (and still is in some places) massive flooding. Winds and surf were high enough to shut down three of our four major bridges. Numerous tornadoes left millions of dollars in damage. … Continue reading
Posted in: Social Media, Twitter, Twitter Best Practices