Ideas, musings and inspirations.

When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people. Your goal is to ensure that the … Continue reading

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Pendulum is swinging away from paid marketing towards inbound marketing. Elliance, a firm believer in the power of AND-thinking and not EITHER-OR-thinking, recommends that marketers embrace both. In fact, we see the relationship between inbound marketing and paid marketing as … Continue reading

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Earlier this month, Google announced a significant change to their AdWords advertising platform – “Enhanced Campaigns.” The new functionality of “Enhanced Campaigns” allows for more efficient campaign management when advertising across multiple devices – PCs, laptops, tablets, smartphones, hybrid devices, … Continue reading

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