Ideas, musings and inspirations.

Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

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Most manufacturing websites with e-commerce capabilities, or a product catalog, need to be very careful in how they handle their on-site SEO. Good on-page optimization can yield major returns and expand the horizons. On the other hand, sloppy work can … Continue reading

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E-commerce optimization is the most challenging out of all kinds of SEO. Why? First, e-commerce websites are usually large, sometimes with hundreds or thousands of products. Second, the product related content (such as product descriptions) used on these websites tends … Continue reading

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