As the standards bearer of advanced cancer care, the Oncology Nursing Society (ONS) wanted to create a communications platform that positions them as the go-to thought leader in all matters concerning oncology nursing. To realize this goal, Elliance and ONS reinvented their online publication as an always-on, always-fresh news, views and advocacy engine, called ONS Voice. The ONS Voice includes three key innovations: First, a proprietary tagging system was developed that automatically groups the most popular articles and advocacy issues into trending topics. Second, keywords were “baked” into all articles to elevate their rankings on Google. And finally, smart forms of advertising opportunities were created to make the magazine self-sustaining and drive revenue. This association magazine website design incorporates all the learnings and smarts of the Carnegie Mellon Today university magazine we had launched last year i.e. mobile-first simplicity, stories juiced by SEO keywords, deepening of the brand, and optimal integration of digital and print. However, we went a little … Continue reading →