Ideas, musings and inspirations.

You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became … Continue reading

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Like we said in 2012, infographics are trendy, and for good reason. An infographic is a simplified visual representation of something that could be said in a longer, more complex story. Humans are creatures of habit. We’ve been conditioned by … Continue reading

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Our passion for our visual thinking and visual explanations gets recognized in unexpected places. Over the years, a ton of blogs and several books have included our infographics. And now this: Randy Krum included our SEO infographic “Page Rank Explained” … Continue reading

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To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of … Continue reading

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I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out … Continue reading

Trickier than it sounds! Some pictures are worth far more than a thousand words.

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A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague … Continue reading

You don’t have to take my word for it. Google Insights shows the trend for the keyword “Infographics”. Vox populi.

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In the recently released book titled “Audience, Relevance, and Search”, three Elliance SEO explanation graphics are featured to illustrate “Step-by-Step Keyword Research”. The book is authored by three IBM veterans: James Mathewson, editor-in-chief of IBM.com; Frank Donatone, chief search strategist … Continue reading

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Perhaps this is already old news, but I see sign all around us that we have now entered the age of visual thinking. Here are a few signs: Infographics are everywhere now Target, with its focus on affordable yet well … Continue reading

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