To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of … Continue reading
I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out … Continue reading
Trickier than it sounds! Some pictures are worth far more than a thousand words.
A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague … Continue reading
You don’t have to take my word for it. Google Insights shows the trend for the keyword “Infographics”. Vox populi.
Perhaps this is already old news, but I see sign all around us that we have now entered the age of visual thinking. Here are a few signs: Infographics are everywhere now Target, with its focus on affordable yet well … Continue reading
As a demonstrable proof of ‘Visual Thinking’, we have been producing search engine marketing infographics for over a year. They were posted on Search Engine Land and on our own seo.elliance.com website. Thousands of tweets, delicious entries, blog conversations later, … Continue reading
Help us ring in the new year by sharing your warmest hopes and dreams with the world. Share your hopes at: 2009Hopes.com Best Wishes, Your friends at Elliance