In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading
Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent … Continue reading
You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became … Continue reading
Like we said in 2012, infographics are trendy, and for good reason. An infographic is a simplified visual representation of something that could be said in a longer, more complex story. Humans are creatures of habit. We’ve been conditioned by … Continue reading
Our passion for our visual thinking and visual explanations gets recognized in unexpected places. Over the years, a ton of blogs and several books have included our infographics. And now this: Randy Krum included our SEO infographic “Page Rank Explained” … Continue reading
To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of … Continue reading
I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out … Continue reading
Trickier than it sounds! Some pictures are worth far more than a thousand words.
A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague … Continue reading
You don’t have to take my word for it. Google Insights shows the trend for the keyword “Infographics”. Vox populi.