Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website.
Did you know that 98% of visitors leave websites without converting?! That means that for every 100 visitors to your website, only two are likely to take a next step with you, whether that means making a purchase, completing a form, signing up for an event, or taking another concrete action. For most websites, only 2% of web traffic converts on the first visit. The rest of your visitors may spend a minute or two on your site and then leave, possibly without plans to return. Retargeting helps you reach the 98% of visitors to your website who did not initially convert.
How does it work?
When a person visits a site that is tagged for remarketing, a cookie, or pixel, is placed into that person’s browser. Visitors will then be served with relevant banners, text or video ads as they browse the internet. In other words: landing on a website once will, for most people, mean repeated touchpoints with your brand on a variety of other sites. If your messages are strong and your ads are compelling, they’ll come back to your site to finish what they started.
Here’s a visual of how retargeting works: