Ideas, musings and inspirations.

After running Elliance for more than 15 years, I have created a list of characteristics that represent our best clients. They are:


They openly communicate. They frame situations. They don’t compete with us.

Forward Thinking

They like to reap disproportionate returns, which naturally comes with staying ahead of the trends.

Boundary Breakers

They stretch us, and encourage us to outsmart competitors by innovating.

Quality Minded

They appreciate craftsmanship. They know they are hiring the “navy seals” and “special forces”.


They cherish a relationship of equals and mutual respect.


They know that they succeed only when their organization succeeds.

Performance Driven

They extend trust, yet they demand performance and accountability.

Relationship Driven

They thrive on deep relationships and aren’t interested in transactional relationships.

Values Centered

They live in the 21st century but are inspired by 18th century values such as responsibility and grace.

Fair Minded

They want us to make a reasonable profit. They don’t haggle and are comfortable paying us on time.


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