After running Elliance for more than 15 years, I have created a list of characteristics that represent our best clients. They are:
They are ambitious and in pursuit of well-defined business goals and objectives.
They clearly and generously communicate. They frame situations.
They cherish a relationship of mutual respect, yet they lean on us for our expertise.
They appreciate craftsmanship, value quality and revel in brilliance.
They extend trust, yet they expect performance, accountability and return-on-investment.
They stretch us and expect innovation.
They thrive on deep relationships and aren’t interested in transactional relationships.
They live in the 21st century but are inspired by 18th century values such as responsibility and grace.
They want us to make a reasonable profit. They pay their bills on time.
They know that they succeed only when their organization succeeds.