After running Elliance for more than 15 years, I have created a list of characteristics that represent our best clients. They are:
They openly communicate. They frame situations. They don’t compete with us.
They like to reap disproportionate returns, which naturally comes with staying ahead of the trends.
They stretch us, and encourage us to outsmart competitors by innovating.
They appreciate craftsmanship. They know they are hiring the “navy seals” and “special forces”.
They cherish a relationship of equals and mutual respect.
They know that they succeed only when their organization succeeds.
They extend trust, yet they demand performance and accountability.
They thrive on deep relationships and aren’t interested in transactional relationships.
They live in the 21st century but are inspired by 18th century values such as responsibility and grace.
They want us to make a reasonable profit. They don’t haggle and are comfortable paying us on time.