Achieving Google page 1 rankings is the road to prosperity for brands. Since 90% of the users never go beyond page 1 of Google search results, and Google now commands close to 90% of global searches, getting on page 1 is critical for brands. These Google page 1 rankings are also a critical foundation for the emerging voice search arena. I’ll first provide a little background on how Google’s algorithm works. Then I’ll share some tips on how to get ready for voice search on mobile devices and home gadgets like Amazon Echo, Google Home, and Apple HomePod. Factors That Influence Page 1 Google Rankings Getting on page 1 is not a one and done game. Because Google’s algorithm changes periodically, the strategies for securing page 1 positions must be adapted periodically. In general, Google wants marketers to provide concise, helpful and useful information to all prospects so they can evaluate their options and make their choices. It doesn’t want … Continue reading →