It’s a scene as familiar as your drive to work. The conversation is marked mainly by questions. A 17-y.o. high school senior and his parents discuss college as they clear the family dinner table. What are his options? Why isn’t he interested in business? “Artists starve… how many times do I have to tell you?” […]
We are full-on into what Joseph Pine and James Gilmore dubbed “The Experience Economy” in their 1999 book of the same name. No news to marketers, right? Well, maybe. Although Amazon comes up with 48 books in the immediate neighborhood of “experiential marketing,” and Google weighs in with 495,000 hits, do you really treat marketing […]