Elliance, as a marketing and strategy agency, views the US News business school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, business school Deans should neither feel paralyzed by the rankings nor surrender their agency over to the rank creators; instead the Deans ought to focus on creating and delivering a superior brand experience. To improve your US News business school rankings, you need to accomplish three things: First, you must look and behave like a school of consequence. Recall that 40% of the ranking is based on how peers and recruiters perceive your business school, and 35% of the ranking is based on placement success. There are five things you can do to positively change the perceptions of peers and recruiters. i. Invest in first impressions. Remember you become the story you choose to tell. Brand your business school because in … Continue reading →

Elliance, as a marketing and strategy agency, views the US News law school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, law school Deans should neither feel paralyzed by the rankings nor surrender their agency over to the rank creators; instead the Deans ought to focus on creating and delivering a superior brand experience. To improve your US News law school rankings, you need to accomplish three things: First, you must look and behave like a school of consequence. Recall that 40% of the ranking is based on how peers and legal practitioners perceive your law school. There are five things you can do to positively change their perceptions. i. Invest in first impressions. Remember you become the story you choose to tell. Brand your law school because in the sea of sameness, brands win. Speak with one brand voice to all … Continue reading →