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Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing undergraduate student enrollment for more than 50 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around five core beliefs. First, if they can’t find you, they can’t buy you. Second, if they do find you, you can’t bore them into buying from you. Third, the students must be able to see themselves at your institution. Fourth, you must pursue right-fit students at all cost. Fifth, you must be easy to do business with. All our recommended actions for increasing undergraduate enrollment revolve around these core beliefs: 1. Invest in Branding: Babson has positioned itself as THE college for entrepreneurship, American University as THE supplier of “wonks” to the political and governmental establishment, Drexel as THE university that mandates coop experience, and so on. Investing in a strong brand can lift a college from obscurity to national prominence. … Continue reading
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With strained budgets, weakened endowments and the anticipated demographic cliff the college bound undergraduates are beginning to shrink. Colleges are developing strategies for winning an outsized share of a shrinking undergraduate market. Our higher education marketing and enrollment clients have started asking us to prepare a playbook for successfully recruiting and growing undergraduate student enrollment. In increasing enrollment for undergraduate programs for the past 25 years for numerous colleges and universities, we have learned two things: First, students can’t buy your programs or buy-into your university unless they can find you; Second, you can’t bore students into enrolling in your university. To succeed, universities must invest in first impressions, and deploy a unique balance of the marketing air-game, boots-on-the-ground game and follow-up contact strategies. ASSESS THE SITUATION Appraise the college’s situation by immersing yourself in the college data and touch points: Asses your brand. Are you a local brand, regional brand, state brand, super-regional brand or a national brand. Your … Continue reading