Press releases have traditionally been relied upon for distributing current news stories and promoting announcements to targeted media contacts within a given industry and, often, a given locality.  They’re great for raising a company’s profile and brand awareness in the marketplace. But, if you’re not optimizing these releases in support of your search marketing campaign, you’re missing out on some big opportunities. Effectively optimized press releases, crafted strategically with your most important key terms in mind, can often appear at the top of Google, Yahoo!, and Bing news results.  With just under 9 million unique visitors (according to Compete’s February 2012 numbers) arriving at Google News each month from the U.S. alone, there’s probably a healthy slice of traffic available there for your top-priority search terms. In addition to the visibility that’s available on Google, Yahoo!, and Bing News, as the engines continue to feature timely news stories more prominently within regular search results pages, the odds of well-crafted releases … Continue reading →