There is an art and science to running a paid advertising campaign. With all online advertising platforms increasingly dependent on artificial intelligence and machine learning, gone are the days of manual adjustments and management.  As a digital marketing agency, we have adapted to the changes happening in the industry but the fundamentals of creating content that will resonate with our clients’ target audience remains the same.  Here are some best practices which we follow to run high performing, top converting paid media campaigns for all our clients: Creating Impactful Paid Landing Pages Each landing page that we create for a client is unique. Our purpose with each client’s landing page is to use distinct elements that showcase the individuality of the brand and highlight its best features. Along with using unique elements for each landing page, there are common features which consistently work well in attracting and engaging the right target audience. Here are some landing page elements which help … Continue reading →