In my last post, I talked about how to use analytics to research your mobile website visitors so that you can make an informed decision about your future mobile projects. This time, we’ll look at how surveys and interviews can help you glean insights about your mobile presence (or lack of) from your site’s visitors. Why surveys and interviews? While site analytics gather quantitative behavioral data, online surveys and interviews can also collect more qualitative data, like opinions and self-reported preferences. Though self-reported anecdotes should always be taken with a grain of salt, survey and interview responses can be very helpful for prioritizing ideas, uncovering new insights, and giving a voice to your site’s visitors. Surveys Conducting an online survey is a great way to gain insights about your visitors because you can easily collect data and opinions from a large group of people. Surveys can be structured to gather both qualitative and quantitative data. For example, say that you … Continue reading →