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1. Create Clear Objectives The best objectives include specific measurable milestones (achieve sales of $1MM, increase conversion rates from 65% to 75%, etc.); are meaningful to your end goal; and are set at a realistic level that is motivating to your sales and marketing team. 2. Use Appropriate Analytics Establish a metrics protocol that maps back to your objectives. Challenge every initiative to have a meaningful objective and means for measurement. Develop a process for reporting performance on a regular basis and share the results with your team and other stakeholders. 3. Measure what matters most Data is everywhere. It’s easy to get lost in the analytics. Prioritize what you are measuring and make sure it is clearly aligned with your objectives. You’ll elevate your entire team’s focus and momentum by identifying and prioritizing 2-3 primary Key Performance Indicators (KPIs). 4. Possess a test and learn mentality Marketing plans are often built from the prior year and based on what … Continue reading
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