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Tag: Higher Education Branding

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Higher education branding — a writer’s dilemma.

We recently pinned home pages from 50 of the country’s top liberal arts college on a large work wall. Our motive? Learn something about story, content strategy and voice — favorite topics among Elliance creatives. Here is a confession — there’s nothing I avoid more than turning the art of writing on itself. Yes, I […]

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Higher education branding: Dare to Fail?

I attended a higher education branding session at the AMA/Higher Education conference a few years back led by Purdue University’s chief marketing officer, Teri Thompson and Elizabeth Scarborough, CEO/Partner
 at the well-known quantitative research firm Simpson/Scarborough. Toward the end of the productive hour that covered Purdue’s extensive investment in market research, staff re-structuring and process […]

Elliance

Higher Education Branding: 10 Steps to Claiming Your One True Voice

Colleges and universities have found brand religion. However, branding of higher education institutions is more challenging than creating consumer product brands. Why? Because higher education institutions serve an extraordinarily large number of stakeholders and make decisions by building consensus. Following these 10 steps to build a college brand may be harder than it sounds: Recognize […]

Elliance

What Every College Can Learn from Underdog Brands

Appeared in Enrollment Manager on 10/18/2010. What’s the difference between a college with an abundance of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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