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By now, you may have started in on your summer reading list for beach, cabin, She-Shed or hammock. Why not a summer reading list for the office? Yes, higher education marketers often move even faster in the summer months. All the more reason to give yourself a once-a-week moment for reflection and inspiration. This list of 10 books, curated with the help of friends who routinely write, photograph, film and illustrate, may help ignite the creative spark. Color: A Dictionary Of Color Combinations by Sanzo Wada Based on Japanese fine artist Sanzo Wada’s original 6-volume work from the 1930s, this book offers 348 color combinations that remind us that great design always takes grounding from the past as it places the audience in a still developing future. Subject: San Francisco, Portrait of a City: 1940-1960 by Fred Lyon Fred Lyon’s mostly post-war San Francisco study reminds us of why we love cities, especially one so compact, composed, defiantly pedestrian and residential … Continue reading
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There’s a valuable thing that inexperienced people bring to the table, that more experienced people are often lacking. It’s the gift of seeing through beginner’s eyes. This June will mark the 35th year of my career, and the lesson I’m continually learning is this: The more experienced I become, the more important it is to keep my outlook fresh. I never want to become that grey, old ad man clutching his double Manhattan, longing for the good old days and grousing about how the business has changed. If you feel the same, here are some suggestions on how to keep that old guy at bay—even if you like double Manhattans as much as I do. 1. Never Sit Still. Move. Ride a bike, run, go for walks, cut your own grass, play tennis, play softball, join a volleyball league, lift heavy stuff. Whatever it is that makes you tired and happy, just do it. It fuels your joy, and makes … Continue reading
Posted in: creative inspirations