Ideas, insights and inspirations.

Like every market, the audience of college-bound high school seniors is responding to change and uncertainty with… more change and uncertainty. Very recent surveys show roughly a quarter of next year’s class feeling uncertain about whether they will attend their first choice college, attend a school closer to home, or delay college enrollment for a year. College enrollment marketing teams (already stressed by acceptance/deposit season) now have to scramble to reassure and to some degree, re-recruit the Class of 2024. Here are five content needs/priorities to consider. Liberal Arts as catalytic. How often and how well do you make the case for why complex times and challenges require agile thinkers? Do you routinely interview students who find the core curriculum applicable across a range of research, internship and other experiential learning opportunities? Do you trace that confidence back to encounters with specific faculty, courses, assignments and texts? Do you ask internship supervisors and employers why such learners outperform their peers? … Continue reading

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