Ideas, insights and inspirations.

While all .edu websites send important signals and establish vital threads of connection to stakeholders — corporate recruiters, research partners and regional funders/allies — a business school website does so with greater urgency and a far more explicit mandate. We held that truth close as we set about redesigning a new website for the Boler School of Business at John Carroll University, a longstanding pillar of a Cleveland and Northeast Ohio economy that has seen more than its share of challenge and has responded with its distinct brand of resiliency. Through economic cycles of growth and decline, and a steady re-mixing of Cleveland’s regional economy from traditional manufacturing to financial services and, increasingly, medical technology, Boler graduates have provided a steady and reliable source of corporate leadership and entrepreneurial grit. But as is the case with many small and mid-sized colleges, the Boler School of Business struggled to articulate a strategy for strengthening the ties that bind a region’s economy … Continue reading

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