Aha! :: Elliance Blog

Appeared in Enrollment Manager on 10/18/2010. What’s the difference between a college with an abundance of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions […]

Point-of-View appeared in University Business on 2/1/2011. For-profit colleges have been under congressional scrutiny because they appear to be underperforming in enrollment, academic quality, and college loan repayment. I lead a company at the forefront of marketing traditional colleges, and our team believes that—regardless of the outcome of these investigations—traditional colleges and universities can learn […]

Created using Processing Language. Enjoy!

I recently read this wonderful book titled The Craftsman by Richard Sennett. Here are few gems of wisdom I extracted from it. Craftsmanship names an enduring, basic human impulse, the desire to do a job well for it’s own sake. Skills that mature and pride in one’s work lies as the heart of craftsmanship as […]

Recent discussions with VP’s of marketing reveal an interesting transition underway. Most of them are comfortable with visibility (brand) metrics, a legacy from the billboard and banner days, yet they aspire to live in the emerging world of conversion (transactional) metrics. The problem is that tools for conversion metrics haven’t really matured. At Elliance we […]

In the recently released book titled “Audience, Relevance, and Search”, three Elliance SEO explanation graphics are featured to illustrate “Step-by-Step Keyword Research”.

Not long ago, we were doing a search engine marketing project for Walmart. They were wondering why Amazon shows up above them in almost all the product categories, even though they are bigger than Amazon. I explained how the rules of physical world don’t apply online. In the physical world, Walmart is an elephant and […]

We expect reliable brilliance from professionals who serve us, and those we hire. If you ask most people if they deliver reliable brilliance, 90% will say “yes”. Yet, it is quite rare. In reality, mediocrity rules, good enough pervades, dropped balls are the norm. Every day I observe people’s daily lives and find that there […]

Perhaps this is already old news, but I see sign all around us that we have now entered the age of visual thinking. Here are a few signs: Infographics are everywhere now Target, with its focus on affordable yet well designed objects, keeps expanding Cultural institutions such as museums, botanical gardens, aquariums are now all […]

The fusion of Web 1.0 and Web 2.0 is creating a new Donut Marketing (TM) paradigm, which combines content you create on your website with content others have created on social media channels. Read details.