Aha! :: Elliance Blog
It’s time for colleges and universities to engage in higher education SEO to reclaim their rightful claims to keywords from lead aggregators, content farms, ranking agencies and others.
To be successful in the ever-changing higher education marketing space, ensure top rankings in search results, mobilize your brand, and leverage the power of video.
When choices proliferate, branding ascends. The Internet has created a truly global marketplace. More national competitors and more international competition from Europe, India, China and Brazil are acting as a forcing function for the adoption of branding by B2B Manufacturers. When it comes to branding, the only way to see the world is through the […]
Luke Wroblewski’s most recent Data Monday post compiled astounding iPad stats. In two years, Apple has sold 67 million iPads, and is by far the leading tablet device. So leading, in fact, that its closest sales competitor is itself—the number 2 tablet is an older iPad, currently on sale at a lower price. With this in […]
Trickier than it sounds! Some pictures are worth far more than a thousand words.
Scarcity and fear are perhaps the greatest motivators for change. Most manufacturers, like other organizations, change their behaviors drastically only when facing the prospects of recession. Every recession has motivated manufacturers to adopt new marketing tactics. Even though search engines have been in play for over a decade and have been adopted by fast moving […]
Today marks my son’s graduation from eighth grade — which gives me roughly two more years of immunity before the tools of higher ed marketing get turned in our direction. At 14, everything seems possible and parents mostly refrain from worrying aloud about career direction or ambition. My son and his classmates still carry themselves […]
Manufacturers are adopting SEO in large numbers. Recall that SEO is the art and science of getting your website ranked on Google, Yahoo and Bing for the keywords that matter to you the most. Since it accounts for almost half of our business, we are in a good position to share the top 10 reasons […]
Depending on how closely you inspect Google search result pages, you may have noticed a recent change in the way some results are displayed. For a certain set of popular search queries – mostly recognizable people and objects like authors, actors, movies, landmarks, etc. – Google is now giving us a peek inside its Knowledge […]
In typically self-effacing manner, Ethan Marcotte deflected the gobs of praise and gratitude being offered to him today, on the two-year-anniversary of his seminal A List Apart article in which he first described what’s come to be known as Responsive Web Design. I think this deserves one tiny footnote, and that’s that Ethan didn’t simply write […]