Aha! :: Elliance Blog
This is part 1 of my 3 part blog post about the best solution to your .edu website. Please stay tuned for the following posts. Now that nearly a quarter of web traffic is coming from mobile devices*, we’ve come to a crossroads over the best solution to a large webpage such as an .edu […]
I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at all. Rather, we should view marketing outcomes through the same revenue-focused lens used by senior […]
Email is one of the most widely used digital marketing tools in the communications landscape, and every email marketing platforms has built-in tracking to report on metrics such as email delivery, bounce, open, click-thru and un-subscribe rates etc. However, this integrated email tracking systems can’t provide insight on activities and behaviors of email referrers on […]
Bringing about change is tough stuff. Chip and Dan Heath, in their recent book titled “How to Change Things When Change is Hard” talk about Bright Spots, or things that are working. They wisely posit that instead of focusing on things that are broken, it’s better to talk about bright spots that are not only […]
What are some factors to keep in mind when making the decision to invest in higher education digital marketing channels?
The question of whether MOOCs pose a threat of extinction to brick-and-mortar institutions is akin to the argument of whether digital music destroyed, is destroying, or will destroy the music industry. The answers to the latter questions are no, no and no, while the answer to the former is still no. MOOCs are goosing the […]
When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people. Your goal is to ensure that the people who see and click on your ads are likely to connect with you and […]
If you’re a web professional, Pittsburgh is a great place to call “home.” For one, the city is stuffed with outstanding practitioners from a broad array of webby disciplines. With tech stalwart Carnegie Melon churning out batch after batch of HCI brainiacs and scrappy Pittsburgh Technical Institute (yes, I’m totally serious) minting successive generations of […]
As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want to buy or how a firm like Elliance can make a difference. Given the sandstorm […]
Comparing last four months of pre-launch and post-launch analytics data of recently launched responsive website for a client, revealed some interesting insights. Website traffic remained unchanged Share of Mobile traffic increased Share of Direct traffic increased Shift in Desktop traffic to Mobile Overall, for the new website, traffic visit numbers remained relatively unchanged. However, the […]