Aha! :: Elliance Blog

Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website. Did you know that 98% of visitors leave websites without converting?! That means that for every 100 visitors to your website, only two are likely to take a next step […]

Anyone involved with higher education branding and marketing has used such shorthand as “four-year liberal arts college” or “four-year degree.” Likewise, most colleges and financial aid sources will talk about a bachelor’s degree as a four-year effort. But the best national data tells a different story. Reports from the American Council on Higher Education and […]

In conversations with prospective clients about higher education marketing, I often hear this: “We know it makes sense, but.” And you can probably guess what comes after the “but.” But our faculty doesn’t support it. But our budget is split into a million pieces. But my team reports to two different VPs who disagree. But […]

First of all, skeuomorphism (ala iOS 6) and “flat UI” (ala Android) are tied to the same fate. It’s not one over the other. Neither can survive. In fact, they’re both as good as dead already. Pour one out and get over it. Let’s stipulate that “Flat UI” – the hysterical term du jour for […]

F. Scott Fitzgerald famously said “The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function”. At Elliance, we have made it a habit of not settling for easy answers. Each one of us holds the torch […]

Amber Mac outlines her ABCs of social media in the book “Power Friending.” Mac’s “Rules” chapter details authenticity, bravery and consistency as the three precepts for growing a brand socially. I agree with Mac’s three tenets, but would add a “D” for “delineate,” imploring social media purveyors to choose carefully which channels they use to […]

Recently, while watching the movie “A Knight’s Tale” with my son for about the 50th time (no kidding), I picked up on something I hadn’t heard before in all the times we’d watched it together. If you don’t know the story, it follows the life of a poor 14th century squire named William Thatcher who […]

What might one of the most sophisticated and talented franchises in the National Hockey League have to teach us about higher education branding?

Many of our friends and clients and prospective clients are heading into a delicate season right now. For many it’s the end of the fiscal year, meaning that whatever budget remains for marketing or communications must be very carefully managed. At the same time, clients in higher education have just three months before a new […]

Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities. When used strategically, PPC can actually help your SEO strategy. Here are […]