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Clients with limited budgets often ask me, “Which programs should we focus our enrollment marketing efforts on?” The answer, I tell them, lies in the four Ps. People are at the core of any successful graduate and adult program. Engaged … Continue reading
Posted in: Enrollment Marketing
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Every day I visit the websites of potential clients who are looking for help with enrollment problems. We all know that the website is your best recruiting tool. It’s an essential part of your institution’s enrollment strategy, for attracting and … Continue reading
Posted in: Enrollment Marketing
We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working. When I ask them about their current enrollment marketing … Continue reading
Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for … Continue reading
We know that colleges and universities today are scrambling to adjust to shifting demographics, shrinking budgets, skyrocketing pressure, and other changes on all fronts. We expect (rightly) that college presidents will be educators, diplomats, fundraisers and visionaries. Too often, organizing … Continue reading
Posted in: Enrollment Marketing, Higher Ed Marketing