Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.” It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance. But, when a storm by the same name rolled through the Gulf of Mexico last weekend, my perspective changed. […]
Depending on how closely you inspect Google search result pages, you may have noticed a recent change in the way some results are displayed. For a certain set of popular search queries – mostly recognizable people and objects like authors, actors, movies, landmarks, etc. – Google is now giving us a peek inside its Knowledge […]
Search results have gone social. There’s no doubt about it. Earlier this year, I wrote about Google releasing its own social network, Google+, and quickly integrating that content into regular search results for those visitors who are logged into a Google account. Bing is now taking a similar leap, re-vamping its entire search interface to […]
During these times when consumers tend to ignore billboard ads, block telemarketing calls, and fast forward through television commercials, inbound marketing is a hot topic. Tactics typically categorized as inbound marketing are ones that encourage interested prospective customers to come to you, as opposed to simply purchasing their attention through advertising and other methods of […]
At Elliance, we are extremely proud of the work we do on behalf of our search clients on a daily basis. We help improve their rankings, visibility, and brand awareness through a customized variety of search marketing services. But, it’s sometimes very difficult to value that visibility we’re providing, both for our clients and for […]
It’s the age-old question: if you’re ranked organically for a particular search term, is targeting that same term with PPC a waste of money? New research from Google suggests that it’s not. The original study that Google released back in 2011 was a bit shocking. Within real advertiser accounts, Google observed that when PPC ads […]
Press releases have traditionally been relied upon for distributing current news stories and promoting announcements to targeted media contacts within a given industry and, often, a given locality. They’re great for raising a company’s profile and brand awareness in the marketplace. But, if you’re not optimizing these releases in support of your search marketing campaign, […]
In January, Google search results received a major overhaul. The dominant US search engine debuted “Search Plus Your World,” a new results format that takes personalization – and visibility of Google+ content – to new heights. What is Google+? Google+ is Google’s social network. It offers many of the same features as Facebook (building connections, […]