There is an art and a science to marketing of STEM and Technology colleges. Our 30 years of marketing of STEM and Technology universities has taught us 13 best practices and 52 strategies and tactics. Let’s review them. Strategies, Tactics and Best Practices Play to win. To realize prosperity, a college must play to win […]
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There is an art and a science to marketing of liberal arts colleges and universities. Let’s review some strategies and tactics first. Strategies and Tactics Strategy Understand your situation. Perform SWOT and benchmark peers. Pick the right strategy lever. Where will you play and how will you win. Address demographic and psychographic segments. Meet and […]
Humanities education is under siege. This is perhaps one of the grand challenges of the twenty first century. In our view, this is more a challenge of marketing imagination and faculty involvement, and less a challenge of enrollment. Ironically, the perceived interest in humanities amongst students and families appears to be dwindling, while demand for […]