Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
Recently a colleague asked me about the overarching tensions we hold as a Pittsburgh digital marketing company serving clients worldwide. After some reflection, I compiled a list of three that we instinctively hold: 1. Delivering on Business Strategy & Creative Outcomes. Our clients have described us as a hybrid firm, a cross between business smarts and inspiring creative that work in harmony to move the needle in realizing both business objectives and reputation goals. 2. Persuading People & Influencing Google Bot. In the new marketing order, everything we do must persuade people yet relentlessly influence search engine rankings. For us the Keyword Lexicon, which is the set of keywords that a brand can rightfully claim, informs creation of all content that fuels marketing campaigns. We need to win both Google Position 1 battles and positioning battles of the mind. 3. Living in Digital & Traditional Realms. Once upon a time, we were a digital marketing agency. Clients nudged us to … Continue reading →
Posted in: Elliance culture, Metaphors
Leave a comment
F. Scott Fitzgerald famously said “The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function”. At Elliance, we have made it a habit of not settling for easy answers. Each one of us holds the torch of a different point of view: brand, user experience, simplicity of interactive, client prosperity, story, search, social, mobile and more. Miraculously, we have created a culture where we are able to deliver brilliance while holding the tension between these disciplines. Over the years we have held the tension between various polar opposite ideas. Here are some of the forces we have struck a wonderful balance with: 1. Profit and Principle. When serving colleges and universities, we run into this every day. Both are needed for institutional health. 2. Data and intuition. Now that we are all swimming in big data, the pendulum has moved from … Continue reading →
Posted in: Metaphors, Storytelling