In my role as director of new business development at Elliance, I receive phone calls every week from people who are looking for help from a digital marketing agency. Sometimes they have an RFI or an RFP to discuss. In other cases, it’s purely a call for help. It’s rare that I chat with a prospective client who’s thinking about a project just for fun. By the time you get around to calling someone me, you’ve already been feeling some kind of pain. Maybe you’re not seeing the applications that you want, maybe your donor pool is light, maybe sales are down. Making an investment in digital marketing is a significant choice for any organization, and there’s bound to be a good reason for it. In other words, you’ve got a problem. Interestingly, most of the people I speak to open the conversation not with the problem, but with the solution. They know they need an SEO program. Or a … Continue reading →