I remember walking along the New York City High Line — a Queens railway turned scenic nature path through Manhattan — and looking up to see one of Spotify’s vibrantly colored billboards on the side of a nearby building. It captured my attention. It made me laugh — not just because it was witty, but because it was relatable. As I took in the ad that reflected absurd and comical listening habits Spotify had observed from users over the year, it made me recant my own Spotify experience and reflect on what my own musical habits say about me. The theme of Spotify’s ad campaign this year is “2018 Goals”, recognizing the ups and downs we’ve experienced in our country and across the globe this year and translating user data into clever headlines that humorously offer suggestions for embracing everything 2018 throws our way. “This year, by looking at our own data and the external data, observing the world, there … Continue reading →