Ideas, musings and inspirations.

The closer my son gets to college age (t-minus three years) the more I ask myself: “Does the work I do listening for and giving voice to higher education brands actually help prospects and parents make sound choices?” In an … Continue reading

Posted in: , , , , ,

…isn’t taking data from research reports and discovery sessions to come up with creative ideas for a campaign or a tagline. Honestly, that stuff is quite easy. The hardest part is letting go – of forgetting all the old notions, … Continue reading

Posted in: , ,

Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification … Continue reading

Posted in: , , , , , , , ,

After running Elliance for more than 15 years, I have created a list of characteristics that represent our best clients. They are: Goal Oriented They are pursuing well-defined business goals and objectives. Open Communicators They clearly and generously communicate. They … Continue reading