A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague Kate Tomlinson wrote about a photo shoot we recently completed for a client and what it can teach one about successful social media strategies. Now we’ll discuss about the value it holds for sustaining, even building, your brand image. First I should mention I am the “Ed” she mentioned in her post – the photographer. I’m also a brand strategist and a creative director (in that order) before I’m a photographer. But it is what I do with this “third” discipline that frames and gives life to what I do with my first and second disciplines. A while back I figured out why it was, or how it was, that great street photographers like Walker Evans or Henri Cartier-Bresson were always … Continue reading →