So what is an information session? Information sessions are provided by most higher education institutions to provide prospective students and their families the opportunity to see the campus, learn about the university and develop a personal connection.  They also provide program specific details and the opportunity to meet faculty, students and counselors. The target audiences are undergraduate, transfer and international students, graduate and adult students. Information sessions are a very important part of a higher education strategy. Situation: Put yourself in a prospective student’s shoes. You come across an info session web page that peaked your interest only to find that when you clicked around there wasn’t enough information and detail.  When you have a site that lists a bunch of dates and a few broad sentences, it just won’t do. You conclude that there just wasn’t enough time and effort invested in it, so why should you buy in and take the next step? Evaluate your website. Are details … Continue reading →