Ideas, insights and inspirations.

This past June several Elliance team members had the pleasure of attending Web Design Day 2016. While many of the speakers presented interesting new ideas and techniques one seemed to stand out of the crowd for me, Jen Simmons’ ‘Revolutionize Your … Continue reading

Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. I was told they also … Continue reading

According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid … Continue reading

Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about … Continue reading

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The Problem: During development on a recent project I was tasked with creating some Front End animations for a web app. This application would present a user with a list within two tabs (the tabs will display the list by … Continue reading

Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your … Continue reading

If you have ever seen the tango being performed, you have witnessed the ebb and flow of tension and release, and the perfect balance of power and acquiescence. (By Anouchka Unel (Own work) [FAL], via Wikimedia Commons) As with all … Continue reading

I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an … Continue reading

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Although social media does not yet outrank traditional recruitment efforts like websites and viewbooks, you can’t argue the growing role that social media plays in the lives of today’s college applicants. A recent Pew survey found that of U.S. 13-17 … Continue reading

Experiencing the power of computers used to mean being tethered to desktop “towers” or large clunky “lap”tops. Now that same power sits in your pocket, or it is wrapped around your wrist. In the last decade, computers have continued to … Continue reading