Ideas, insights and inspirations.

Paid Advertising plays a crucial role in generating high-quality leads for master’s degree programs. With its ability to reach audiences with specific educational and professional backgrounds and offer precise tracking and optimization, paid advertising campaigns provide colleges and universities with … Continue reading

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At Elliance, a Pittsburgh-based digital marketing agency, we create unique ad creative for paid campaigns for each of our higher education marketing clients. There are several factors that we take into consideration as we develop this ad creative. Keeping the … Continue reading

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At Elliance, a Pittsburgh-based digital and paid marketing agency, we create unique landing pages for each of our higher education marketing clients as part of our paid digital campaigns. Along with distinctive elements for each landing page which give it … Continue reading

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Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. I was told they also … Continue reading

With people relying on mobile more than ever – over half of the trillions of Google searches happen on mobile – Google recently announced changes to favor the mobile experience. Google is calling this the biggest change since AdWords launched … Continue reading

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In the paid advertising world, it’s easy to determine your ROI if you’re using analytics to track all of your efforts. But when it comes to social marketing, there are so many metrics and variables it can make your head … Continue reading

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        Google has officially started rolling out a major change to its paid search layout. They will begin phasing out the paid ads to the right of its search results. Instead, Google will only show 1-4 ads … Continue reading

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Have you noticed promoted pins showing up in your Pinterest feed? Last month, Krystal shared how Pinterest boards and pins are being utilized to their fullest to attract, reach and inspire (Pinterest and your Business). Pinterest is continuing to find ways to … Continue reading

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We all know Facebook is Big…               But Facebook began as a service that only allowed college students to communicate with each other over the Internet. Even after the site opened up to public … Continue reading

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Retargeting allows you to follow users who’ve previously visited your website as they browse the Web. You want to be sure you are getting the most out of your retargeting campaigns, and most importantly, your repeat visitors. Be sure to … Continue reading

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