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At Elliance, a Pittsburgh-based digital and paid marketing agency, we create unique landing pages for each of our higher education marketing clients as part of our paid digital campaigns. Along with distinctive elements for each landing page which give it … Continue reading
Posted in: Higher Education Marketing, higher education paid marketing, landing page best practices
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Last week I toured the factory of a mid-sized OEM Manufacturer, and was blown away by what I saw. Robotic plasma cutters were going through huge 4-inch thick steel plates like hot knives through butter. I was told they also … Continue reading
With people relying on mobile more than ever – over half of the trillions of Google searches happen on mobile – Google recently announced changes to favor the mobile experience. Google is calling this the biggest change since AdWords launched … Continue reading
Posted in: paid marketing
In the paid advertising world, it’s easy to determine your ROI if you’re using analytics to track all of your efforts. But when it comes to social marketing, there are so many metrics and variables it can make your head … Continue reading
Google has officially started rolling out a major change to its paid search layout. They will begin phasing out the paid ads to the right of its search results. Instead, Google will only show 1-4 ads … Continue reading
Posted in: google ppc, paid marketing
Have you noticed promoted pins showing up in your Pinterest feed? Last month, Krystal shared how Pinterest boards and pins are being utilized to their fullest to attract, reach and inspire (Pinterest and your Business). Pinterest is continuing to find ways to … Continue reading
Posted in: b2b marketing, pinterest
We all know Facebook is Big… But Facebook began as a service that only allowed college students to communicate with each other over the Internet. Even after the site opened up to public … Continue reading
Posted in: higher education paid marketing
Retargeting allows you to follow users who’ve previously visited your website as they browse the Web. You want to be sure you are getting the most out of your retargeting campaigns, and most importantly, your repeat visitors. Be sure to … Continue reading
Posted in: paid retargeting campaigns
There have been lots of articles and speculation over the last few months about the teen audience leaving Facebook. This could be a major concern if you are using Facebook paid advertising to target teens, but should you be really … Continue reading
Posted in: facebook paid campaigns
Google recently shared an infographic depicting how 2013 transformed digital marketing. There are some great stats in here… 73% of advertisers report using social media ads 239% YOY increase in mobile queries across the Google Display Network See the full … Continue reading
Posted in: paid marketing