Ideas, musings and inspirations.

My family recently took a trip to Portugal and Spain. Be it my first time in Europe, I could compose a never-ending list of all the things that astounded me — from the decadent pastries to the new and exciting … Continue reading

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The fold. A term I hadn’t heard before coming to Elliance a little more than a year ago. If you’re sitting there clueless like I was, the fold is a term coined by the newspaper industry to describe the natural … Continue reading

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When it comes to connecting with potential customers and other key audiences, your website is perhaps the most important tool you have. But no matter how brilliantly designed and well written your website is, it won’t last forever. It needs … Continue reading

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