Ideas, musings and inspirations.

A colleague of mine spoke a phrase several months ago that won’t stop ringing a clear and undeniable truth in my ear. After I showed him video from a flash mob brand launch, he said, “I hate that kind of fake energy.” That … Continue reading

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You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became … Continue reading

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I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an … Continue reading

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We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

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In my experience, if you want to put your higher education brand to a quick and dirty reality check — what engineers call “stress and failure” analysis — there are two places to look. First, review any and all content … Continue reading

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Colleges, and those charged with articulating why institutions matter, seldom lack for words… yet rarely learn to speak their school’s one true voice. Why so? In my experience, it has to do with how comfortable any of us can be … Continue reading

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While we heed one alarm after another signaling the decline of higher education as we know it (brick and mortar campuses made irrelevant by more, better and cheaper online courses and degree programs) a counter revolution can be seen and … Continue reading

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Mr. Gilka, Director of Photography at National Geographic, recently passed away. He was adored, feared and respected – all at the same time. Two quotes from his Remembrance in the latest issue of National Geographic Magazine stood out. “He pinpointed … Continue reading

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Tonight, the Pittsburgh Pirates host their first playoff game in more than two decades, just a few blocks away from Elliance headquarters. What might anyone involved in higher education branding take away from the most surprising team in Major League … Continue reading

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F. Scott Fitzgerald famously said “The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function”. At Elliance, we have made it … Continue reading

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