Ideas, musings and inspirations.

Amber Mac outlines her ABCs of social media in the book “Power Friending.” Mac’s “Rules” chapter details authenticity, bravery and consistency as the three precepts for growing a brand socially. I agree with Mac’s three tenets, but would add a … Continue reading

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We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working.  When I ask them about their current enrollment marketing … Continue reading

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You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! … Continue reading

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Here we go again. Today, a link was being shared around our office and in my Twitter stream. It was a link to an article .Net Magazine ran Wednesday, featuring expert opinions on the content of another opinion piece it … Continue reading

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Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.”  It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance.  But, when a storm … Continue reading

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A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media … Continue reading

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I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns … Continue reading

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Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office.  Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading

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It’s getting hard to remember life before social media – much more so since mobile devices enabled its wholesale invasion of every corner of our lives. One of the conundrums I’ve observed people encountering is that of how heavily committed … Continue reading

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Search results have gone social.  There’s no doubt about it. Earlier this year, I wrote about Google releasing its own social network, Google+, and quickly integrating that content into regular search results for those visitors who are logged into a … Continue reading

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