Ideas, musings and inspirations.

So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. This information is general … Continue reading

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It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital … Continue reading

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Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to … Continue reading

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Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

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It’s simple. It’s about people, their stories and their relationships. It’s about compelling storytelling. It’s about telling stories with great photographs, great videos and intriguing ideas. If you follow these three guidelines with your social media, you will be very … Continue reading

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According to Inside Higher Ed, “About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll.” So why do colleges and universities post … Continue reading

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Buzzwords, such as “native advertising,” “brand publishing,” “custom content,” “sponsored content” and “corporate journalism” are fresh industry lingo for what advertisers have been trying to do since the dawn of advertising – appeal to potential customers with content. Though the … Continue reading

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Facebook announced on Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. USA Today is calling this “…a move that takes aim at massive spending budgets for television ads.” Rather than having to … Continue reading

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Amber Mac outlines her ABCs of social media in the book “Power Friending.” Mac’s “Rules” chapter details authenticity, bravery and consistency as the three precepts for growing a brand socially. I agree with Mac’s three tenets, but would add a … Continue reading

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We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working.  When I ask them about their current enrollment marketing … Continue reading

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