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We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working. When I ask them about their current enrollment marketing … Continue reading
Posted in: Enrollment Marketing, Higher Ed Marketing, Higher Education SEO, Search Marketing, Social Media
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You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! … Continue reading
Posted in: Analytics and Metrics, Search Marketing, Social Media
Here we go again. Today, a link was being shared around our office and in my Twitter stream. It was a link to an article .Net Magazine ran Wednesday, featuring expert opinions on the content of another opinion piece it … Continue reading
Posted in: Social Media
Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.” It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance. But, when a storm … Continue reading
Posted in: Social Media, Twitter, Twitter Best Practices
A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media … Continue reading
Posted in: Social Media
I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns … Continue reading
Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office. Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading
It’s getting hard to remember life before social media – much more so since mobile devices enabled its wholesale invasion of every corner of our lives. One of the conundrums I’ve observed people encountering is that of how heavily committed … Continue reading
Posted in: Social Media, user experience, ux
Search results have gone social. There’s no doubt about it. Earlier this year, I wrote about Google releasing its own social network, Google+, and quickly integrating that content into regular search results for those visitors who are logged into a … Continue reading
Posted in: Search Marketing, Social Media
During these times when consumers tend to ignore billboard ads, block telemarketing calls, and fast forward through television commercials, inbound marketing is a hot topic. Tactics typically categorized as inbound marketing are ones that encourage interested prospective customers to come … Continue reading
Posted in: Marketing Strategy, Search Marketing, Social Media
