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I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns … Continue reading
Posted in: Social Media, social media campaigns, social media strategy
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It was a dark and stormy brainstorm session. Ideas were flying. “What if we could connect them to people who came before them and then show them the ones they could influence after?” “What if we use a narrative device, … Continue reading
