Ideas, musings and inspirations.

Not since radio in the 1920s and television in the 1960s has a medium played such a significant role in a presidential election. In February, copywriter Erin McCarthy discussed how social media, particularly Snapchat, was changing how voters follow election … Continue reading

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In the paid advertising world, it’s easy to determine your ROI if you’re using analytics to track all of your efforts. But when it comes to social marketing, there are so many metrics and variables it can make your head … Continue reading

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With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand … Continue reading

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A friend and I were finishing up a late dinner Tuesday night when we realized the New Hampshire primary was just about finished up. Curious for the results, I pulled out my phone to check. But I surprised myself with … Continue reading

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Not long ago, Abu wrote about how social media is being adopted by big name manufacturers. The GE and John Deere examples he shared show that some manufacturers are doing an amazing job with their digital marketing efforts. Data from … Continue reading

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Anyone who has ever spent more than a few hours in Pittsburgh has probably seen it: the view from Mt. Washington. Rising above the city on the south side of the Monongahela, Allegheny and Ohio Rivers, the steep hill provides … Continue reading

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I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns … Continue reading

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It was a dark and stormy brainstorm session. Ideas were flying. “What if we could connect them to people who came before them and then show them the ones they could influence after?” “What if we use a narrative device, … Continue reading

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