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Snapchat had a rough year. With Instagram and Facebook stories moving in on Snapchat’s territory, Snapchat saw a drop in active user growth from 17.2% to just 5% this fall. Snapchat introduced stories in 2013. And they owned the market for daily image and video stories until August of 2016, when Instagram introduced their own story feature. There was a lot of initial backlash from users when Instagram stories launched last fall. It felt like Instagram had stolen something that was unique to Snapchat and users weren’t eager to switch platforms. But, as with most products and innovations the Facebook parent company has released over the years, users grew to love Instagram stories. This fall Instagram boasted a whooping 300 million daily users, trumping Snapchat’s 173 million. How will Snapchat rise above the tide in 2018? On Wednesday Snap, Inc. announced a major redesign to the app, an effort to differentiate themselves from other social media apps. One major change, … Continue reading
Posted in: snapchat, Social Media
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A friend and I were finishing up a late dinner Tuesday night when we realized the New Hampshire primary was just about finished up. Curious for the results, I pulled out my phone to check. But I surprised myself with the first place I looked. Not Google. Not CNN. Or Twitter. Or The Times. But Snapchat. I suppose that’s no surprise if you recognize the distinct ghost above (who actually has a name! It’s Ghostface Chillah). Here’s why: Snapchat’s live coverage of significant events is unlike anything that has ever existed. It is revolutionary in the world of storytelling. Imagine a story told from the eyes of 100 different people. That’s 100 different perspectives. 100 different angles. 100 different emotions. All in real time. Here’s how Snapchat’s live story feature works: The Snapchat story event is the sum of 10-second bits all put together in real-time by people — normal people — who are actually there experiencing the events. They’re in chronological … Continue reading
Posted in: snapchat, social media campaigns