Ideas, musings and inspirations.

No region in the world understands the countervailing forces of hope and despair related to the manufacturing economy more viscerally than Southwestern Pennsylvania. As a young adult, I witnessed first-hand the cataclysmic fall of Big Steel when the region added … Continue reading

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Not long ago, Abu wrote about how social media is being adopted by big name manufacturers. The GE and John Deere examples he shared show that some manufacturers are doing an amazing job with their digital marketing efforts. Data from … Continue reading

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My fellow webizens: As millions gather today and cast their votes for the next President of the United States, we are reminded of America’s fundamental commitment to democracy these last 237 years — from the throwing off of monarchy and … Continue reading

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I joined Elliance about a year ago with just a layman’s knowledge of SEO. The Elliance search team gave me a wonderful primer during my first week, and I’ve continued to enjoy my own learning process through the work we’re … Continue reading

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At Elliance we are in the process of overhauling our clients’ monthly SEO reports – an effort which involves sifting through the mountains of data we collect on a regular basis, and identifying which metrics are most interesting and most … Continue reading

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You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! … Continue reading

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Anyone who has ever spent more than a few hours in Pittsburgh has probably seen it: the view from Mt. Washington. Rising above the city on the south side of the Monongahela, Allegheny and Ohio Rivers, the steep hill provides … Continue reading

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You’ve probably been through this before. The status reports you prepare (regularly or by request) are well-researched, carefully detailed… and they’re going right over the heads of less SEO-minded people at your company. Your boss, your marketing folks, your IT … Continue reading

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Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find them, inquire … Continue reading

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Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office.  Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading

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